Employer brand

What candidates learn about you before they apply, on both sides of the Atlantic, and what to do about it.

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6 July 2026/11 min read/Employer brand

What to publish after layoffs: an eighteen month employer brand recovery roadmap

A tactical guide for talent communications leads to regain editorial control, maintain legal compliance, and rebuild employer brand trust over an eighteen month recovery period.

2 June 2026/9 min read/Employer brand

Managing Glassdoor and Kununu in the Era of Algorithmic Transparency

Employer reviews shape talent acquisition, but responding to every comment drains resources and invites public debate. HR leaders need clear rules on which reviews demand a response, which should be ignored, and how regional regulations alter the strategy.

11 April 2026/8 min read/Employer brand

Building an Employer Brand When No One Knows Your Name

Consumer fame is no longer a prerequisite for recruiting elite talent. Unknown mid-market firms across North America and Europe are winning candidates by trading consumer PR for work architecture, radical operational transparency, and hyper-local talent ecosystems.

13 June 2025/5 min read/Candidate experience/Employer brand

What candidates are really asking when they ask about culture

Behind the culture question are three specific worries. Answer those and you will be more convincing than any careers page.

21 May 2025/6 min read/Employer brand

Your careers page is a liability

What candidates actually read before applying, why the careers page ranks low on that list, and the three fixes worth making.

4 May 2025/7 min read/Employer brand/Sourcing

The first message problem

Candidates get more outreach than ever and read less of it. The fix is not a better template. It is being specific about something only you could know.